Changes in the Vistula brand

The first sign of a change in the season's structure at the Vistula brand was the introduction of the trans-seasonal collection - which starts the autumn-winter season but matches the assortment and colors to late summer. A total of 7 men's and 5 women's capsules will make up Vistula's fall-winter collection this year.

- Vistula is currently at a very interesting moment as a brand. On the one hand, we are constantly changing from the design side. The collection for the autumn-winter season reflects the latest trends in formal fashion and elegant casual. In Vistula stores, our customers will find everything that forms the DNA of the brand - that is, timeless classics, designed and sewn in a modern way. At the same time, we will gradually propose elements of the assortment, allowing us to build new, sometimes non-obvious combinations. Thus, we are changing our approach to the structure of the season in order to match the offer to the current needs of consumers at any time in the coming six months - emphasizes Marta Fryzowska, vice president of VRG Group, responsible for the clothing segment.

- We are also very excited about our cooperation with the Polish National Football Team, for which Vistula - an official partner of the Polish Football Association - will prepare formal attire for the 2022 World Cup in Qatar. Customers can expect a special offer related to this sports event in our stores in October-November - Fryzowska adds.

Vistula is also continuing the process of developing its offer for women - expanding the assortment for this consumer group from season to season.

The evolution of the Vistula brand this year, in addition to changes in the approach to the collection, also includes changes in the network, including the premieres of stores being modernized or opened in a new concept. The latest one launched on the last Friday of August in Warsaw's Westfield Arkadia. The brand's collection is available here in an area of 235 sqm. The new concept is distinguished from the previously opened stores by a changed method of display (the assortment is presented on one level, at the customer's eye level) and separate spaces for the women's collection and accessories. The brand already has an analogous store in CH Silesia.

- The new concept is geared towards presenting not individual products from the offer, but entire silhouettes. Customers can opt for the styles proposed as part of the display, or compose their own - either on their own or with the support of our staff. We have planned the individual functions and "navigation" through the store to make purchasing decisions as easy as possible -emphasizes Marta Fryzowska.

Customers visiting the Arkadia Shopping Center will be welcomed by the new Vistula store with a display window dominated by a large screen. It serves to display campaign materials supporting the brand's current offer. It is worth noting that the salon's designers used finishing elements from companies that adhere to sustainable development standards and are able to display certificates confirming this. Special attention was paid, among other things, to energy-efficient lighting.

At the end of the first half of 2022, the VRG network consisted of 539 stores, with a total area of 52,000 sqm (including 144 Vistula stores with a stable FY of 18,400 sqm). The stationary network is the most important sales channel for the brand, whose share of online trade is about 14 percent (with 15.2 percent in the entire VRG Group).

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VRG S.A. (former name Vistula Group S.A.) has been listed on the Warsaw Stock Exchange since 1993. The VRG S.A. Capital Group specializes in the design and distribution of high quality fashion collections for men and women and jewelry. It owns highly recognizable trademarks in five main lines: Vistula, Bytom, Wólczanka, Deni Cler Milano (DCG S.A.) and the oldest jewelry brand in Poland W.KRUK (W.KRUK S.A.). The VRG S.A. Capital Group focuses on brand management, design of clothing and jewelry and development of its own sales network in both main segments (clothing and jewelry). Since 2000, the basis of VRG S.A.'s strategy has been to realize the vision of a "House of Brands" and a distributor in the retail market.

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